Starting
its journey on 15th September 2014, Honda's 'Longest Drive through Amazing
India' in Honda Amaze, entered the Guinness World Records, registering the
longest journey by a car in a single country. The campaign was initiated to
celebrate the success of Honda Amaze in the country which reached 1,00,000
units sales milestone which was the fastest in the history of Honda Cars India
Ltd (HCIL). The car covered a total of 23,823 kms through mountainous terrains,
coastlines, flag highways, congested city roads and the interior of India in
the 55-day journey crossing over 400 towns. The drive transversed through
mountainous terrains, coastlines, flat highways, congested city roads and the
interiors of India showcasing the durability and reliability of Honda Amaze
through ‘Amazing India’.
I
got an invite for the Guinness World Record Presentation ceremony which was to
be held at The Grand in Vasant Kunj, New Delhi on 9th November,
2014. Being a Sunday, it was easy for me to decide if I will attend the event
or not. However, besides the event being a presentation ceremony, I had no clue
on what surprises it had for me.
I
had reached the hotel well within the time and I was quite happy to see some
known faces there. As we spent a bit of time there, we were told that the
renowned author, Chetan Bhagat, was also turning up for the event. This got us
more surprised and excited. While we were waiting for the event to start, we
also collected more information about the Guinness World Record for which we
were there.
The World Record Holders with the Certificate |
Bunny
Punia and Shantonil
Nag, in association with Honda Cars India Ltd., had got a Guinness World
Record into their names for covering the longest journey by car in a single
country. The team working behind the scenes was as below:
·
Rajender
Singh Negi -
for capturing exciting visuals.
·
Deepak
Dhojia -
for editing and making live videos.
·
Kanika
Sood - for being
the multitasker in the exciting journey.
·
The
Gaadi Web Pvt Ltd team
(including Abhishek Chaliha, Shivank Bhatt, Jeo George, Siddharth Motu, and
Kanupriya Bhatnagar) - for handling all the other tasks.
We
got an intimation from the Honda team that the event was about to start. We
moved towards the hall to occupy our seats and just then, we noticed Chetan
Bhagat entering the scene. We, the Blogger Gang, quickly stole an opportunity to
have a Selfie with Chetan.
Video : Bunny's Jourrney through Visuals, Image : Bunny Narrating His Record-Breaking Amazing Journey |
When
Bunny’s video narrating his experience over the entire journey came up on the
screen, I was clearly jealous of him of having experienced India so close.
Being a lover of India’s scenic beauty, Bunny’s slideshow got me utter a ‘Wow!’
each time the slideshow changed its image. Just have a look at India and its incredibly
amaze-ing beauty!
Images of Incredibly Amazing India |
After
the award presentation ceremony, we, the Bloggers Gang, also had an exclusive
privilege to interact with Chetan Bhagat for his association with Honda Amaze.
You don't get such an Opportunity so often! |
It
was surely an amazing interaction, and Chetan was quick on every question we put
before him, be it related to his experiences with Honda and what he felt of the
Honda Amaze-ing Drive. Chetan also shared his upcoming campaign with Honda
Amaze with us.
The
#AmazeLongestDrive will be followed by a series of ‘webisodes’ on 'Drive
through Amazing India' to be hosted by Chetan Bhagat, who, after his search of
#HalfGirlfriend will now be discovering the #AmazingIndia. In the upcoming
compaign, Chetan Bhagat will travel to unexplored locations in India. No wonder,
it is an interesting campaign designed by Honda, which will also surely add to
the India’s Tourism Quotient and encourage road trips. What an Idea, Honda Ji! The
webisodes will also be interactive with its audience in the sense that people
will be asked to post stories or photos about unexplored places of Amazing
India and the short-listed candidates will further get a chance to travel and
explore remarkable places of India.
Chetan's First Destination, Rosary Church |
Chetan
then shared with us, his first destination on this interesting campaign. His
first destination is going to be ‘Rosary Church’, located some 200 kms from
Bangalore. The church is submerged in waters during monsoons and as the waters
recede, the Church shows its holy appearance. Still an unexplored arena, the
place surely seems interesting due to its exciting location and no wonder,
Chetan was also excited to be able to experience the place up, close and
personal. When he was showing us his first destination, we asked him on a
lighter note whether he will like to stay there for the night as well. As
expected, the answer was a straightaway ‘No’ given the solitary location of the
place. With that note, the interaction ended and we were up from a group
picture with the author.
Well, with this interaction and lovely lunch thereafter,
the event was officially over, but the memories of witnessing a Guinness World
Record Presentation Ceremony live and interacting with Chetan Bhagat will
remain with us forever.
Amaze physical appearance than the hatchback Brio is not much different. Read More : http://autoportal.com/newcars/honda/amaze
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